Sustainability, in the Medici Ermete tradition, is an important value that we cannot give up. We do not consider ourselves perfect, but we have passion and will to improve ourselves and our commitment to the planet and future generations.

We believe in sustainability as a long-term project to be handed down to our children to leave them with a better future. We want to give them a land that is more liveable than how we found it, certain that they will know how to treat it and make it flourish.

We define sustainability in three thematic areas:

Generation 2031 is our sustainability manifesto. It translates into precise and concrete objectives that we will complete in the decade 2021-2031.

Medici Ermete, in 2021, at the launch of the campaign, is already in a positive and privileged situation: the 3 generations of Medici who have followed the management of the company have always cared about the territory, nature and the people who contribute every day to make Medici Ermete what it is.

The tree in the image above is the symbol of Generation 2031. It is the metaphor to convey the essence of sustainability according to Medici Ermete: values and expertise are found in the roots of Medici Ermete, climbing upwards, with virtuous actions, we will arrive to grow a luxuriant tree, full of leaves and healthy, which is nothing more than the symbol of the company that grows, improves and invests in an ever greener future.