Those who understand and love wine, know that Lambrusco is an established excellence, result of the knowledge and experience of an entire family, born and raised with a passion for wine-making.
The new communication strategy is a synergy of symbols and aesthetic references to the viticultural world, which speaks to the heart moving the attention on profound significances and values: images and words shift their meaning and write the chapters of a true story.
Lambrusco stands for Man and Family, it is Elegant, it is Art and Beauty, it is Memory and Culture, it is Cheerful, it is Homeland and Origins, it is Dream and Value.
This is how our wine, our Lambrusco talks about itself, about its quality and its dedication to excellence. And it talks about us Medici, a family united by the passion for well-made things, with a long history to share.